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Transformational Growth

We help mid-market companies accelerate revenue and enterprise value by unlocking five proven paths to scalable growth.

The 5x Paths to Growth

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1x
Deepen With Existing Customers

Increase revenue by delivering more value to the customers who already trust you. We help you mine insights and unlock growth from within 

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2x

Expand into New Customers

Expand your current offering into new customers and channels. We help you   leverage your strengths to open new doors and broaden your core.

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3x
Accelerate Sales and Marketing

Amplify your outreach with more impactful engagement. We help you construct sales and marketing programs that deliver excitement, interest, and action.

4x
Create NEW Products and Services

Innovate new revenue drivers in current or adjacent categories. Your next big item is probably closer than you think. We can help you analyze your data, interpret trends, and deliver low-cost, low-risk launches that can reinvent your business.

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5x
Strategic M&A

Acquisitions, mergers, and strategic partnerships are powerful, game-changing activities that can transform your offering, operations, industry position, and customer relationships. We help you identify and capitalize on those opportunities. 

ABOUT 5x

5X Business Growth is the consulting platform of Vince Thomson, a seasoned consumer products executive with a track record of driving over $2 billion in revenue through the development and placement of more than 1,000 products across the world’s largest retailers and distributors. The 5X framework helps companies grow strategically and profitably across five proven paths: deepening relationships with existing customers, expanding into new customers and channels, accelerating sales and marketing efforts, developing new products and services, and executing strategic M&A.

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Vince’s career includes senior leadership roles at Newell Brands, where he helped scale the Eldon division from $55M to $400M in sales and led teams to Vendor of the Year Awards with some of the world’s largest retailers. He later co-founded IdeaStream Consumer Products, which he and his two partners built from scratch into a business with over $100M in annual retail sales of proprietary brands and products, including Vaultz®. After a successful exit in 2021, Vince began advising companies using the same disciplined, entrepreneurial, and customer-driven approach that powered his own success.

A former All-American defensive tackle and the first player from Missouri Western ever drafted into the NFL, Vince brings a relentless, team-first mindset and a deep commitment to execution—both on the field and in business.

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Grounded in real-world results, 5X Business Growth delivers Fortune 500 experience, startup intensity, and a collaborative, no-nonsense approach to help growth-minded companies achieve what’s next.

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Have a question? Want to explore how 5x Business Growth can help? I'm just a phone call away!

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